![]() We saw some amazing individual talent, but the moment we got Phil, Joel, and Matt together it clicked.ĭid the actors improvise during the shooting or everything we see is part of a script? With that in mind we made sure to set aside plenty of extra time to cast extensively within the LGBTQ community. We also knew that it would be critical to find three bears with a natural spark and chemistry to give the show its magic. We knew from the start that everything would hinge on finding characters that would make the show feel authentic and genuine. How difficult was it to find three bears whose personalities match so well? The response so far has been absolutely mind blowing! We’re really happy that the campaign has been so well received both in and outside the LGBTQ community. We couldn’t think of anyone better than the Three Bears to entertain and encourage people to enjoy the natural wonders of Rowse Honey with their morning bowl of porridge. We’ve received lots of love from the gay community throughout the UK, and even as far away as the USA and South Africa. Has the gay community supported and embraced the campaign? That said, it seems certain groups have been under represented in the media which is why I jumped at the opportunity to feature in The Three Bears”. Matthew Lister, who stars in the campaign probably says it best: “The gay community is so vibrant and diverse, recently LGBT people have appeared at the forefront of several advertising campaigns. There are a growing number of campaigns that represent the gay community in a more authentic and genuine way. Yes, however we think the advertising industry has taken some huge positive strides in the past few years in their representation of LGBTQ communities. Has the gay community been generally unrepresented in advertising? Our Three Bears: Joel, Matt and Phil are the perfect individuals to do this, and they bring the campaign to life with their unique and wonderful personalities. We felt that it was important to bring the traditional fairy tale of Goldilocks and The Three Bears up to date and reflect the modern world we live in, in a fun and engaging way. Why did you decide to associate the bears of the narrative with the “gay bears”? The campaign’s aim is simple: encourage the nation to enjoy Rowse Honey with their morning bowl of porridge, and who better to talk about the natural wonders of Rowse honey and porridge than the Three Bears, the original porridge ambassadors? With a nutritious breakfast considered the most important meal of the day, we wanted to encourage the nation to start their day off right. How did you come up with the idea of the three bears? Was it an idea of yours? So far, we’ve seen a fantastic reaction to the campaign featuring the Three Bears the original honey porridge ambassadors. We didn’t expect the campaign to create such an impact, not only in the UK, but even as far away as the USA and South Africa. Did you expect the commercial to be so successful? Trust him, a bear never skips breakfast!Īnd now… Let’s reveal the secret behind the success of this commercial that we are addicted to! We met the thee bears and BMB, the creative agency behind the commercial, and we wanted to know everything.Įverybody’s is talking about the bear commercial of Rowse Honey. Looking and feeling as fabulous as he does starts with what he put in your body. Matt is the Baby Bear or the fitness fanatic. He’s at my happiest when he is smashing a long run through the woods, climbing a mountain or chopping logs surrounded by nature. He has always had a passion for the great outdoors. He has his winter survival recipe for tips on how to keep warm and just doesn’t want anybody to get in his way when he is hungry or things could get a little grizzly. He has been eating porridge since the day he was born. Phil is the Papa Bear or the porridge masterchef. And they’re the stars of an exciting new breakfast show from Rowse Honey that everyone is talking about! ![]() ![]() And, so we did! Here they are: Phil, Joel and Matt – the bigger, grizzlier and infinitely more fabulous Three Bears. You asked for us to visit the the bears and interview them. But, above all, their love for Rowse Honey was strong. First of all, they were beyond popular in the LGBTQ community. It goes without saying that everybody loved them. They were all day cooking, working, stretching, playing together, taking selfies, grrrring, woofing, teasing themselves and having fun. Once upon a time there were three sexy, naughty, sassy bears living in a rustic wooden lodge deep in the forest.
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